While Facebook and Twitter are common social media applications to spread the word about your nonprofit, don’t forget that Pinterest can also help your cause. Image led, Pinterest allows interested individuals to browse your information, share your posts and repin to their personal boards. And the best thing, it is quick and easy to set up, allowing you to start using it immediately.

Visual content is becoming the norm for online marketing, and the most compelling online content generally includes some kind of imagery or picture. That makes Pinterest ideal to help you spread the word about your NFP or fundraiser. Consider your images carefully. Are they compelling? Do they tell a story? Will they encourage others to follow the links and learn more? The captions you add to accompany the images should add to and support the overall story.

Pinterest allows you to neatly separate your boards for easy to find information. You can store pins relating to each fundraiser or event, as well as advice on how people can assist your organisation. You can showcase real life stories, sell merchandise, feature your history, and provide relevant statistics, infographics, and topics about your nonprofit. Don’t forget that you can also link to inspirational videos on your Pinterest account as well.

It is important to acknowledge those that help you – even on Pinterest. Consider creating a board to thank your sponsors, ambassadors, supporters and volunteers. This way you can show your appreciation to the people who really make a difference. And on top of that, it gives them something to market to their followers as well.

Pinterest allows you to brainstorm ideas and save them for future reference on a board of their own. Why not set up a creative fundraising board to inspire other nonprofits as well? Remember, great nonprofits share their ideas and lead by example.

You can also connect directly to your supporters by featuring images and information demonstrating the impact your company is making. Again, choose the images wisely to make the most impact. Spreading awareness is one of the best things you can do, and Pinterest makes it easy to build on your current relationships and create new ones.

People love to be socially aware and share good causes with others. The visual experience that Pinterest offers makes it simpler than ever to get the word out there. As pins are searchable, add relevant keywords so people can find you.

Some tips for Pinterest users:

• Try to pin once or twice a day
• Make it easy for people to share pins from your website
• Distribute other people’s content on relevant boards
• Pin in the evening to catch the leisurely browser
• Set up a group board for others to post to your account
• Use the analytics facility to see how well your pins are doing

Pinterest was created to connect individuals with a common interest. So use it well and wisely. Create your account and start reaching out to people who want to learn more and ultimately work with your nonprofit.

Let your followers know a little more about you and your charity, the human face behind the professionally designed logo. People love to help other people especially when the cause is particularly worthwhile.

Hopefully, this will give you plenty of information to build up your account. We can’t wait to see your pins!