Volunteers increase productivity levels in most NFPs, as well as help them use their resources in a more cost-effective, and efficient manner. Indeed, much of the good work that is accomplished by nonprofits would be impossible without the efforts and dedication of its volunteers.

Being able to meet your nonprofit’s volunteer recruitment goals is critical, then, in being able to advance your mission and maximise the positive change created by your nonprofit. The following recruitment tips will help your NFP attract more supporters.

Call Attention to Your NFP’s Opportunities to Volunteer

Use your nonprofit’s website to create interest in your organisation’s volunteering opportunities. Place your “volunteer now” button above the fold, either within the heading or as close to it as possible.

In this section of your website, list your openings for volunteers, and use clear descriptions to let individuals know what exactly they will be doing when they volunteer for various projects and events. Provide as many details as possible about the work that each position entails, and how this work contributes to your mission.

Share stories about the work that your existing volunteers are doing to help your community and offer opportunities for others to observe or ask questions if they are still on the fence about assisting your NFP.

Talk to Existing Volunteers

When searching for support, you are more likely to find candidates that are a good fit for your organisation if they share your NFP’s values and concerns. Your existing volunteers likely know several prospects that share the same passions and interests. Have your current supporters talk with their friends and family and ask them to consider helping your cause.

Your current volunteers are also an excellent source for feedback about the best aspects of your volunteer program, and, what steps you can take to improve it and encourage them to continue to support your organisation.

Reach Out to Your Donors

Most of your donors are already passionate about the work that your organisation does, otherwise, they would not have already contributed to your cause. Reach out to them via email and let them know about opportunities to expand their support by volunteering with your NFP.

Create Targeted Events to Encourage Greater Diversity

Great volunteers can come in a variety of ages and backgrounds. You can encourage greater diversity in your volunteer pool by creating multiple recruiting events, and several different opportunities that will appeal to potential volunteers with an assortment of skills and talents. Create event pages that are targeted by group to appeal to a more diverse range of candidates.

Make Use of Volunteering Sites

Websites like Volunteer Match allow nonprofits to post their volunteering opportunities to reach others interested in giving back to their communities. Professional sites such as LinkedIn allow you to connect with groups and associations that share your interests. Consider joining groups related to the nonprofit sector to connect with professionals with specific skills when recruiting volunteers for positions that will require individuals to have particular expertise and backgrounds.

Spread the Word with Social Media

Don’t forget to use your social media channels to let others know about the volunteer opportunities available within your organisation!