The previous post discussed ways to get a clear and concise message out about your organisation.  The methods suggested were controlled and managed internally by your organisation but another effective way to get publicity for your organisation is via a press release to your local newspaper.

The benefit of getting an article in your local newspaper is that it is more likely to be read than an advertisement, plus an advertisement will cost money whereas an article is free.  In addition, an article in your local newspaper will also communicate to the general public who may not normally receive information about your organisation.

Often the use of your local newspaper maybe overlooked as it can be perceived as being too difficult when often the opposite is true. 

Most local newspapers want information on local organisations that may relate to an important announcement, upcoming event or general interest story that the readers of the local newspaper are interested in.  The use of a press release provides an effective way to communicate with the journalist.

When you prepare a press release don’t try and tell the whole story or provide a lot of information on different issues.  The main purpose of the press release is to get the interest of the journalist so they will call you and ideally arrange to interview you.  It is at the interview that you provide the details and any other relevant information.

The use of a press release is a great way to get free publicity in your local newspaper as it reaches a wide audience, is cheap and an effective way to promote and advertise your organisation.  The next time you have something of interest to say about your organisation try to use a press release that you send to your local newspaper.