crowdfunding

When it comes to crowdfunding, you want to aim for a successful campaign from the get-go as many of the platforms that are out there run “an all or nothing” fundraising system.  What that means essentially is if you don’t hit your target, you don’t get the money.  So it stands to reason that you want to do everything within your power to hit or even exceed your target so your NFP event or campaign is a success for everyone concerned.

Here are some helpful tips to ensure you succeed with your campaign the first time round.

  • Firstly do your research to see which platform may work for you; there are many out there which cater more directly to NFPs which may help you connect with your target audience quicker.  Have a look at the various platforms and do your research to see which organisations are using what platforms successfully.
  • Utilise friends, family and everyone you know to help you project your campaign to as wide an audience as possible.  Talk, talk and talk some more and connect with your fans and followers through emails, websites, blogs and social media to heighten the awareness.  You will need to promote your campaign throughout the whole of the fundraising period – unfortunately it is not a case of create your page and watch the money roll in!
  • People love rewards so if you intend to offer rewards as an incentive than make sure they are worthwhile and relevant to those who donate to your cause.
  • Ensure you have an angle that is worth relaying.  You may find you need to be a bit of a storyteller or a film maker when it comes to setting up your page to spark the interest of those who stumble upon your campaign.  Is there an interesting perspective you can share with your audience to make your cause truly memorable?
  • You need to be enthusiastic about your project ensuring others pick up on your enthusiasm and feel the need to share it with others.  Don’t be shy – get out there and promote your project.  After all it is a good cause, right?

While there is no guarantee that your crowdfunding will be a success, these tips will certainly ensure you are well on your way to reaching your intended goal.

We wish you all the best in your crowdfunding campaign!