The spirit of Christmas is alive and well despite the tough economic conditions of the moment.   

We’ve all been raised to share in the joy of the season, and the spirit of Christmas lies in giving.

Every December you can feel the sense of good-fellowship and generosity building as we come closer and closer to Christmas Day.

We start to look for miracles because that’s when they happen.

Yes, some of this feeling and emotion still lingers inside us as a hangover from the magical Christmases of our childhood.  That’s why we love the season and it’s why we are more generous now than we are at any other time of the year.

So how is your NFP going to benefit from the spirit of Christmas?

Now is the time to accept people’s willingness to give.

Have you created a special Christmas campaign?   If you haven’t, don’t do it now.  This campaign needs planning and a delicate touch. It’s not enough just to run your regular old campaign.  This one needs to be different. It must be personal and it must touch the emotions in a way that reflects the Christmas spirit.

Build a campaign of miracles. 

Take all the elements of Christmas – the love, the fun, the sharing and they humanity – and tie them together into your campaign story.  These elements are universal so they will speak even to the people who do not celebrate the Christmas season.

Your NFP is full of miracles.  You are the bringer of miracles to people who need it.

When you weave your Christmas story around your cause it will become a campaign that you can use each year. Update the stories of the people you help.  Introduce the new faces of your cause.  Run the campaign that works so well at this time of year.

This is the kind of campaign that will become a Christmas tradition, not just for you, but for the people who follow and support you.

Merry Christmas to your generous donors.