Fundraising is tough but with some clever thinking, it can be very successful. We’ve written before about the importance of telling your story to get your message across.  We’ve also written about the power of images, and how people can instantly relate to them and understand why you are raising funds.

With a little ingenuity, some clever images can often do your work for you and tell your story simply but with major impact.

Here’s a great example.

An animal adoption and rescue group in the US decided to put their rescue dogs into a photobooth and capture their personalities.  We all know how dogs can shine when they are allowed to be themselves so the results looked like the one below.

The idea was very succecssful and all the animals in the photoshoot were able to find homes quickly.

You can see more photos of the dogs here.

Does this give you some ideas for your organisation? How can you think outside the box to come up with something as appealing and real as this campaign?