This post follows on from our last post in which we spoke about the value of Instagram to NFPs.

We’re providing the list of the following 7 Instagram accounts that your NFP might want to consider following. We chose these accounts based on the types of recent posts that were made, so that you can gain better insight into what might and might not work for your NFP.

7 NFP Instagram Accounts to Follow Today

@charitywater 

This charity provides safe and clean drinking water to hundreds of communities around the world. The NFP also wisely uses compelling images, including a recent one showing water being collected into a stoneware jug, to visually connect followers within the charity’s service community and to help them understand the impact that their contributions can make.

@Nature_org

 Australia is one of 36 countries that partners with the Nature Conservancy to help protect and defend the land and water that all forms of life depend upon. This NFP’s Instagram account is filled with images that visually demonstrate the dire need to conserve the land and water and make it matter on a personal level to all viewers.

@wildmob 

This Australian NFP seeks to protect endangered species and their ecosystems in Australia. The news is filled with stories of endangered animals and habitats in Australia and around the world. Without images and other visual references, these reports can be easy to tune out or dismiss. This NFP increases the effectiveness of its message by choosing to post images of these beautiful animals in their natural habitat. These images give followers a tangible way to understand the degree of diversity and beauty in the world that we risk losing due to the dangers that these animals face.

@foodrev 

Childhood obesity has reached almost epidemic levels in many parts of the industrialised world. This charity, headed by Chef Jamie Oliver, seeks to raise awareness about the situation by pushing for mandatory food education in schools throughout the world. Oliver connects with followers that are passionate about this cause by posting images of events that showcase the cause’s mission.

@doctorswithoutborders 

This international charity seeks to bring healthcare to underserved communities around the world, but particularly those that have been hard hit by wars. Many times the fighting is still raging on in the areas where these doctors deploy, so that in addition to supplying desperately needed medical care, these doctors and other trained medical staff become witnesses to the acts committed in war torn areas. The brutality of war and the plight of refugees and others in these areas is brought to home by images that the NFP posts to its Instagram account.

@theacmf 

Music has the power to inspire, uplift and heal. This Australian charity gives free musical instruments and music lessons to children who are sick, at risk, disadvantaged or indigenous. Followers are visually drawn to the images that this NFP posts because they quickly demonstrate just how much of an impact this charity makes in the lives of children.

@cancervic  

30,000 Australians living in Victoria will be diagnosed with cancer each year. The Cancer Council Victoria is devoted to assisting those who are stricken with cancer and improving the length and quality of life with their work in detection, prevention and other cancer research efforts as well as their work in supporting those diagnosed with the disease. Images on this NFP’s account provide a visual portrait of what cancer looks and feels like to those with the disease as well as connects followers with their efforts to defeat it with posts that show work being done to combat the disease.

What did you think of our list? Were you inspired to create Instagram posts of your own that will help your NFP have a more personal connection with its community?

Of course there are literally thousands of other NFP Instagram accounts in Australia and around the world that you might consider following as well. So if a particular NFP’s Instagram account didn’t make our list, don’t let that stop you from adding them. If you personally have found helpful posts on a particular NFP’s Instagram and follow them, share your helpful hints in the comments section below!