Trying to get attention for your non-profit can be a major hurdle, and that’s where your marketing prowess comes in.

Why do I need a Press Release?

Online press releases can be well worth the time and effort it takes to construct them, as they can reap the rewards in a variety of ways.

Expand Brand Awareness

All nonprofits could do with an extra boost in publicity and brand awareness from time to time. By sending out focused and well-honed press releases, you increase your message to be seen by a larger audience.

Increase Fundraising and Donor Commitments

Online press releases can direct traffic back to your charity. Make sure you have a relevant call to action that is clear and precise. Tell your story so it resonates with others and urges individuals to give.

Boost Ticket Sales

A press release is a great way to showcase your up and coming event. It can help drive attention and enable more tickets to be sold. You can even send two or three updated press releases to take into account early bird tickets and deadlines.

How do I Write a Quality Press Release?

As mentioned above, press releases can be put together for a variety of reasons. But how can you improve on the structure?

Start as you mean to go on

Lead with something memorable and catchy; that way they will have no option but to read on. Include all the information in the first few sentence and then elaborate further. Always start with the most important information first.

Keep it precise

Maintaining a focused press release will keep their attention. Keep it specific to one event or fundraiser. Avoid the flowery language by sticking to the facts and limiting your information to one page. Don’t forget your aim!

Tell your readers a story

Make it interesting and show the difference you are making. Present the facts in an intriguing way; that way they will want to learn more. Tell them more than the standard who, what, when, where, why and how!

Back up your story

Illustrate your press release with case studies, volunteers, photos and videos – a specific something that will encourage the journalist to run with your particular story. Make sure you have someone available to deal with any queries upon publication.

Add a notes section at the bottom

A notes section at the end of the press release allows you to detail such things as events information, a summary of your NFP, key issues, website links, contact details and relevant facts and figures.