Videos are a great way to build your brand while helping supporters to get a better feel for your nonprofit’s work. It also educates your followers on why it’s so important to help you reach your service goals and advance your mission. One reason why more nonprofits don’t utilise video in their storytelling is that […]
Does your nonprofit have only a very limited spend that it can dedicate to marketing? Consider utilising some of the following strategies to increase the reach of your messaging without breaking your budget! Use data mining to improve your understanding Examine your relationships among your existing volunteers and donors to learn as much as you […]
Does your nonprofit have a firm grasp on how it’s policies towards the use of technology, especially social media, reflect its values and mission? Nonprofits exist to advance the public welfare and best interests, as they attempt to solve major social ills. Using technology can make it easier to achieve your goals and other objectives, […]
When most of us think about marketing, the ads from large, well-known corporations likely spring to mind. If you think marketing is just for big businesses, you are mistaken. It’s just as vital and necessary for nonprofits as it is at for-profit companies! Organisations of all types use marketing to help them stand out from […]
Just as trends can affect the types of technology and other solutions that we deploy to solve problems, the obstacles that stand in the way of achieving our mission are also changing. This list of modern challenges faced by nonprofits highlights the threats to sustainable growth and development that the sector must overcome if it […]
There’s a lot of responsibility that comes with serving as a treasurer in a nonprofit. After all, unless you provide good governance and oversight of your NFP’s finances, your organisation won’t have the funding that it needs to make significant improvements. That’s one of the reasons why it can be so difficult for boards to […]
Changing trends don’t just affect businesses and the popularity of the products and services that they offer. As the general direction that society moves in shifts, new problems arise. Solutions that once worked to ameliorate old issues no longer apply. Since the very reason why most nonprofits exist is to make a positive difference in […]
With all the attention that social media is getting in the news, you may have fallen victim to a myth, that your nonprofit no longer needs to invest the time and energy into blogging. While it’s true that channels like Facebook, YouTube, Twitter and Instagram are an increasingly popular way for folks to communicate with […]
The importance of Purpose took centre stage at a recent NonProfit Alliance (NPA) event. Key takeaways from the panelled discussion are that NFPs need to do a better job of focusing on their purpose and use it as the primary guideline in determining meaningful outcomes. Proper reporting is also a problem for many organisations, especially […]