Whether you are a seasoned fundraiser, or just kicking off, it is always a good time to think how you can improve your fundraising tactics, and work towards bigger goals for your club. Take a look at our five top tips for better fundraising, and see if any of them can help you lift your game.

Use social networks

Using social media to advertise fundraising campaigns is one of the best ways to spread the word. Letting everyone know the details of the fundraiser in an easy to share format can substantially increase your reach. Consider making content that invites comments, as this will engage more donors. The public aspect of fundraising through social media can bring out the best in people, and lead to larger donations.

Match your Drive to your Cause

To run a truly meaningful and memorable campaign that will elicit a significant response, make sure your idea is a match to the cause you are supporting. If you are fundraising for a sports group, perhaps selling water bottles with a team insignia will be a hit. If it is a parent’s group, maybe a photo shoot of mothers with their children is in order.

Let Donors Know How Much Difference They Make

One very effective way of helping donors make the choice to donate to you is to let them know where their money will be going. Sometimes, spelling it out very clearly is the best way to go about it. Consider sharing with donors how different amounts of money can effect your operations. For instance, animal shelters might list how many animals can be fed for one day with a $5 contribution, $50 contribution, $100 contribution, and so on.

Keep Donors Updated

Let your donors feel involved with the process of fundraising by sharing a tally with them. Perhaps running a counter on your website which is regularly updated is most convenient. If people know the end date of your campaign, and how much you would like to raise by then, you can almost expect a few of them to swoop in at the last minute to get you over the line!

Thank Your Donors

Very obvious, but sometimes overlooked. Show appreciation for the people who help the mission of your organisation become a reality. Response emails are a nice gesture, as are special events or special offers just for those who donate.

Using these tips can help your next campaign be your most successful one yet!