One way that nonprofits can connect and increase engagement with others is by creating compelling content and posting it on their social media networks. Being able to customise images and design and create helpful infographics, memes, and other visually striking content, however, is usually not as easy as one might expect.

Why Images, Memes and Other Visuals are So Important for NFP Social Media Posts

If you can select just the right image to use on a social media post, there is enormous potential for it to go viral and be shared dozens, if not hundreds or thousands of times. This can increase your reach and result in new leads for donors, volunteers and others that can help your NFP further its mission and goals.

Considerations for NFPs When Designing and Creating Visual Elements for Posts

Nonprofits and other organisations do have some extra factors that they should take into account when they use images in their posts. Not only should the images be interesting and help the NFP build a connection with viewers, but images should also be free of copyrights and other restrictions.

Many times images must be altered, and text or other media added to them to ensure that they strike just the right chord with your audience. While there are many tools that can help users alter photos, video, and other images, many of them are difficult to use.

Because of these concerns, many NFPs are reluctant to add pictures, infographics and other visual aids to their posts. Canva for Nonprofits is a new suite of design tools, created especially with nonprofits in mind. Its goal is to remove all of the hassle, and expense, associated with nonprofits creating, altering and designing visual elements.

Features and Benefits of Canva

Canva has over 1 million images in their library that nonprofits can customise and use to create just the right impact with their audience. Users can also import their images and then edit them with the platform’s easy to use drag and drop tools.

In addition to offering a host of easy to use design tools, the site also offers team templates and brand to help nonprofits quickly get started building their brand. The site also offers design courses, as well as tutorials, and teaching materials, to help users make the most of the platform and make it easier for nonprofits to connect with and inspire their supporters and stakeholders. Regular blog posts on the site provide additional information and tips about good design practices and elements of style.

While many nonprofits use the Canva platform to develop and create memes and infographics for their social media posts, the possibilities are nearly limitless. The platform can be used to create or improve any image that an NFP might need. In addition to photos, memes, and infographics, Canva makes it easy to create other visual content, including images for magazines, eBooks, brochures, presentations, resumes and more!

Best of all, the not-for-profit organisation subscription to Canva for Work is free for NFPs; you just need to apply!