Despite the increased focus on online giving, physical, real-world events are a fun, exciting way to spread awareness about your nonprofit’s mission! They remain a significant source of fundraising revenues, especially for smaller nonprofits.

Live events such as benefit concerts, charity walks, auctions, bake sales and more can be held on both a large and small scale. They are a great way to build excitement about your NFP’s work in your community and help you strengthen your relationships with your donors, volunteers and other advocates.

Just because you are holding an event offline, doesn’t mean that your digital channels can’t play a vital part in maxing out its potential. The following tips will help you make the most of your digital profiles an increase your event’s success!

Keep Your Facebook Followers Informed by Creating the Event Online

With most of us leading busy lives, there’s a lot of competition for our time when it comes to our after-hour activities. If you want to encourage more people to come to your special event, it’s not enough to post the time and details of it in your local media.

Keep your online followers up-to-date on your upcoming special events and recruit their assistance in spreading the word. Create the event on your NFP’s Facebook profile. Ask your supporters to let you know whether they are interested in the event and if they will be going. Ask them to also share your event on their wall so that their connections will see it and perhaps become interested in attending as well!

Send Alerts and Other News by Twitter

Twitter’s format makes it ideal for sending out a quick text message to alert your followers of breaking news, so don’t forget to make use of this platform to let your followers know about your upcoming event, and to send reminders as the date draws near!

Live Stream Your Event Online

Depending on your nonprofit’s reach, it’s likely that at least some of your followers will not live close enough to attend. Others may have conflicts with their schedule or otherwise be unable to attend. Help them to feel a part of the action and make sure they don’t miss out on the fun by offering a live stream of your event on your nonprofit’s website or Facebook profile. Send out tweets as the action unfolds to help everyone feel a part of your nonprofit’s community of supporters.

Attend Training to Learn More About How to Integrate Digital into Your Nonprofit Events!

Want to learn more about how to make the best use of your nonprofit’s digital space to improve your offline events hosting? Register today to attend Nonprofit Learning Lab’s training, Events in a Digital Age: How to Maximize Offline Events in an Online World, being held at 1 pm Eastern time on Tuesday, 24 April! Seminars and other training are a great way to learn how to put the plethora of online tools that are now available to nonprofits to work to increase awareness about their work and improve their fundraising results!