New tools, techniques and other developments are constantly occurring that make it easier to improve your fundraising results. There’s always something new to learn and practice!
Whether you’re just getting started, or, you’re an established fundraising veteran, the following is a roundup of seven of our best previous posts on topics that will refresh your knowledge of fundraising basics. We’ve also included a few updates on fundraising strategies that make it easier than ever to raise funds and improve your NFP’s ability to serve your community!
Getting Started with Fundraising
In a recent post, Steps to Securing Funding, discussed the basics of how to get started fundraising. Topics that are covered in this post include the importance of establishing your NFP’s charitable status and why its almost always a good idea to diversify your sources of funding,
Recruiting and Retaining Donors
Individual donors remain a significant source of funding for many nonprofits. The post, Building a Donor List 101, offers helpful advice on how to craft an online presence that encourages financial support from individuals and how to get your board to help you build your list of donors that contribute to your organisation.
Sometimes, donors who have given a gift in the past may fail to do so in the future. The post, How to Re-Engage Lapsed Donors in Your NFP, discusses ways you can encourage your once loyal donors to return to the fold and renew their support for your organisation.
Sponsorship
Partnering with a third party who shares your vision and goals is a great way to accomplish more good in your community while making sure that you and your allies put your resources to their best use. In Finding out what your sponsors need from your collaboration is the key to recruiting and retaining their support, and ways to accomplish this and build stronger alliances is covered in the post, What Do Your Sponsors Really Want?
Strategies to Increase the Effectiveness of Your Fundraising Campaigns
The content on our websites, social media channels and other platforms is critical to raising awareness about your cause and encouraging greater support for our programs and campaigns. In the post, Create a Content Strategy for Your NFP Website, strategies on how to use your content to engage your supporters are discussed, including tips to help you plan and schedule content, segment and target your audience and ways to integrate your content strategy with your social media channels.
Technology is constantly changing, and new tools, apps, and social media channels are continually being introduced. This means that we must adapt our strategies to create effective fundraising campaigns. Are you up-to-date on the best strategies to increase the number and size of donations that you receive?
The post, Effective Ways to Increase Donations, goes over some tactics that nonprofits can use to improve their ability to raise funds for their operations.
In the post, Have You Considered Mobile Donations for Your NFP?, the impact of smartphones and other mobile devices on fundraising is discussed, along with some tips on how to make it easier for mobile users to donate directly to your cause.
Prior posts, aren’t “old news” but sound advice that remains relevant. Reading them can give you the knowledge that you need to stay in the know on current fundraising trends and ensure that you are making the most of your fundraising efforts!
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