As a country, Australians are seemingly on the go, all the time. From commuting to and from work and school and participating in a myriad of activities each day, we’re an increasingly busy, multi-tasking and mobile society. It should come as little surprise, then, that Australians are the third largest consumer of podcasts.

Why do we love tuning in and listening? The reasons vary, but it’s likely that podcasts are popular because they are a chance to break up the monotony of our commutes while listening to entertaining programs, and, perhaps learning something in the process.

Tune in and Turn Up Your Results

Podcasts can help NFPs grow in primarily two ways. First, there are several podcasts that offer helpful tips that nonprofits can then use to improve their messaging and increase their fundraising results and broaden their impact in their communities. Secondly, podcasts are an excellent way for nonprofits to expand the reach of their messaging and connect on a very emotional, and intimate level, with their supporters. By touching others on a very real, human level, we increase the chance that they will want to get directly involved in advocating, volunteering and donating to our cause and becoming part of the positive change that is so desperately needed in the world today.

Creating a great podcast that will engage listeners, however, doesn’t happen by accident. There are numerous techniques nonprofits can use to create broadcasts that will be relevant and resonate with all their stakeholders.

For example, NFPs are more successful with their calls to action when they first focus on finding their authentic voice, and, offering fresh, unique perspectives when sharing their nonprofit’s stories with others.

How to Use Podcasting to Grow Your Community

If you want to learn more about what specific steps your nonprofit can take to create an insightful and engaging podcast series that will help you build support for your mission in your community, there is a helpful workshop coming soon! Mike Davis and Drew Corby, from the nonprofit Purposeful, are hosting a training seminar that can teach you all the insider tricks for putting podcasting to the best use for your NFP.

The event, Workshop: Grow Your Community with Podcasting, [insert link: ] is scheduled for Thursday, March 8^th, from 10:00 am – 12:00 pm AEDT and will be held at Our Community, 51 Stanley Street in West Melbourne.

Tickets for the event are on sale now. General Admission is just $130 plus $21.24 Fees and GST. Discounts are available for Our Community Members, B Corp, Not for Profit and Social Enterprise for just $120 plus $19.69 in Fees and GST. Ticket sales close on February 7^th, so register soon to avoid missing out!