If you are like the majority of NFPs we stumble across, you have a Twitter account and post irregularly. You forget about it for a week or two and then post again whenever you find a spare moment.

Unfortunately, if you really wish to make the most of Twitter, then you need to come up with a marketing plan that involves regularity and consistency. Users on Twitter have a short attention span – therefore the more you tweet, then the better it is for your message to be noticed against all that noise.

Here are some tips to help you get back on track with your Twitter account and have it working for your NFP.

Tell your story

With only 140 characters, it can be difficult to tell a story, but it can be done. Make it unique and make it yours. Show your impact and share it. The more creative it is, the more people will notice and share it with others.

Stay local

While social media allows you to reach a worldwide audience in an instant, paying particular attention to local talk will get you noticed. You can make more of a concerted effort to tap into donors and followers in your vicinity and also find keen volunteers to represent your charity.

Retweet with a twist

While retweeting is good, don’t forget to share a few words to your followers about why you are retweeting. It allows you to connect with others on Twitter and opens up your circle in a positive way. People love being noticed so sharing something worthwhile to your followers is very beneficial.

Follow hashtags

By following relevant hashtags, you can see what is going on in your specific circle. It can help you keep up to date with changes in the industry and ensure that you are staying on trend with topics and points of interest.