According to statistics provided by the company, Facebook has over 1.5 billion active users each month. These users are individuals from all across the world that are using the platform to bridge hundreds, and sometimes thousands of miles, and come together to share information based on common interests, likes and causes. This feature alone makes Facebook the perfect platform for non-profits to raise awareness about their organisation. 

By setting up a Facebook page, non-profits can create a one stop online portal to share information about their needs and the work that they do to help others. By posting and sharing useful information and comments, your non-profit’s Facebook page can be a great way to start a conversation about the work that needs to be done. It will assist you to assemble and build a community of folks that are interested in the work that you do and that want to aid your group to reach its goals.

Despite its potential, some non-profits have had some difficulty in the past in using the platform to get their message out and connect with others. Recognising this need, Facebook has recently unveiled a new set of tools and other resources especially designed to assist non-profits to be able to use the platform to raise awareness by making it easy to find supporters, share information and increase donations so that they are more likely to have the volunteers and funds that they need to meet their objectives.

How it Works

This new Facebook for NFPs helps by walking non-profits through the steps of creating an effective online presence with tips on how to build a page that is compelling and easy to understand. The site also provides tools to help non-profits learn how to create content that is interesting and that people will want to share so that it raises awareness about a specific cause. 

Non-profits then begin to develop a following as their content is liked and shared, tools such as News Feed and Ads make it relatively simple to target those who might be interested in a non-profit’s cause and to strengthen connections made from this contact.  

Facebook has also made it easier to help show the supporters of a non-profit how they can assist to further its mission. The platform encourages supporters and bolsters their confidence by recognising their contributions while also providing a platform for volunteers and other stakeholders to share their stories, motivating others to action.

Now non-profits can increase their ability to raise funds via online fundraising directly through Facebook. Supporters can donate to a cause directly through the non-profit’s page. The platform also provides tools to benefit non-profits by targeting their audience and testing their fundraising message to easily see what works the best for their needs.

With all of the benefits provided by the new features, why not get started and increase your non-profit’s visibility today? Even if you already have an existing page, the new tools, as well as links to best practices and success stories might be just the inspiration that you need to improve your non-profit’s engagement and create a stronger community.