You may have seen this video going around on Facebook but if you haven’t watched it, I encourage you to do so.

You may need a tissue…

Once you’ve watched it, think about why you were so moved.

There is a story – a real story.

It has been told well.

It is captured on video in a very visual and sympathetic way.

Now ask yourself how you could do something similar for your NFP or club.

One video can spread your message far and wide on today’s social media channels.

Watch and learn.