Have you noticed the new bar across the bottom of the screen? If not, look down now.
It is powered by PunchTab which is a new loyalty program that allows your users to build points for accessing and participating on your website, social networks and other online services. As users earn and build up the points they can redeem them through offers you have. The key to PunchTab is that it creates an incentive for users to access your site, keep coming back, make purchases and participate in activities.
If your not for profit organisation has a blog PunchTab could be a very good tool to encourage people to return to your site.
For example, you may have PunchTab set up such that when someone becomes a fan on you Facebook page, like the page or share information they will earn points. In addition, if they leave a comment on your Facebook page, blog or make a related Tweet then that can earn points as well. There are a whole range of activities that can be undertaken to earn loyalty points. You can also provide additional incentives for users who subscribe to your newsletter, upload a photo on Instagram or watch one of your videos.
You can also link PunchTab to sales or marketing strategies where you provide bonus points for purchases made during a sales period. If you are about to launch a new service or product range then PunchTab is another great way to gain publicity and raise awareness as you provide points to your users when they share, past a comment or like via one of the many social media sites you may have.
In essence, what PunchTab allows you to do is target the type of activity you want on your online networks that achieves your marketing objectives and at the same time encourages your users to interact with your sites and be rewarded with redeemable points.
For not for profits, the most important thing is to encourage people to spread the message about what we do and how we do it so others can become supporters, too. PunchTab helps your people spread the word simply and easily.
You can set up and customise your own gift catalogue for your users to redeem gifts with their accumulated points or PunchTab can provide a default catalogue with prizes from organisations such as Amazon.
PunchTab is easy to set, install and comes in three main packages that are available depending on your requirements. You can sign up for free with the basic package that relates to your blog, website and Facebook page.
Before you go….
Don’t forget to check your point score here and start building towards the rewards we have put in place. Just click on the little arrow beside your name and score.
You can then look through our reward catalogue and choose the reward you want to earn.
Simple, isn’t it? You come here anyway, so why not earn rewards for doing so?
There are no comments yet