Have you heard about content curation?

We’ve discussed the role of social media quite a lot in recent posts because it has proven to be very effective for Not for Profit organisations in establishing a connection with potential volunteers and donors.

Whether you choose Facebook, Twitter, Google + or your blog, the important thing is to keep it active, engaging and up to date. Experts say that 90% of your content should be interesting things that relate to your topic and the remaining 10% is for self-promotion, marketing and calling for donations or volunteers.

I don’t have time!

Unfortunately I often hear people (not just from NFP’s) complaining that it’s too difficult to keep posting new and interesting content.  They just don’t have time to sit down and create it.

Take a note from some of the most successful NFP’s.  They share links to other interesting articles and posts.  It’s called content curation.

Content curation is the process of sorting through all the information out there online and discovering what is relevant to your cause or topic.

Instead of thinking of your blog or social media channels as a means of bringing the money in, see it as a way to share information about what you are doing and why.  The more interesting and useful information you share, the more people will come back to your page.

Where do you find information to share?

Follow the pages and blogs of other NFP’s and people who operate in a similar field.  You know that their content will interest your followers, too.  BY sharing you are not just engaging your followers, you are establishing a connection with the people whose information you share.  You are strengthening industry ties.

Look for videos and photos to share.  Look for great blog posts or case studies.  Look for infographics. Create surveys or ask questions.

I hope you can see how content curation adds fresh content to your site or page without you having to sit down and create it.  Much easier, isn’t it?