At a recent conference held by the Fundraising Institute of Australia a presentation was made by Pareto Fundraising that detailed a number of key insights in relation to fundraising trends in Australia.  This information was based on the analysis of 70 charities in Australia.

Some of the interesting trends arising from the research included:

  • 87% of funds raised comes from face-to-face marketing
  • regular givers provide more donations than one off cash donors
  • 20 per cent of visitors to fundraising donation pages currently come via Facebook
  • the older the donor the more they donated
  • on average regular donors make up 45 per cent of the total donations

For more information click on the image below o be taken to the informational video.

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